Free calculator
Organic traffic value calculator
Organic traffic value is what your free search clicks would cost if you bought the same visitors with ads. Multiply your monthly organic clicks by the average cost per click for your keywords. Use your clicks from Google Search Console and CPC from Google Ads Keyword Planner for an honest estimate.
From Search Console, Performance, last full month.
From Google Ads Keyword Planner for your keywords.
- Clicks per month
- 2,000
- Value per month
- ₹80,000
- Value per year
- ₹9,60,000
What this calculator uses
- Monthly organic clicks
- Average cost per click
- Monthly and yearly value
Why it matters
SEO results are easier to defend in budget meetings when they are stated in money. Traffic value is a simple, widely used way to compare organic results with paid search spend.
How to fix what it finds
- Take clicks from Search Console, not from estimates.
- Use CPC for your actual keywords, not an industry average.
- Track the value monthly to show the trend.
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Organic traffic value calculator: common questions
No. It is what the traffic would cost in ads. Revenue depends on your conversion rate and deal size; the ROI calculator covers that.
In Google Search Console, under Performance, Search results. Use the last full month.
Google Ads Keyword Planner shows bid ranges for your keywords. Use the average of the keywords that drive your clicks.
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