Yashpal Rathore

Local SEO at RankMesh

Google Business Profiles and local search visibility.

Field notes by Yashpal

Google Business Profile Optimization: What Actually Moves Map Pack Rankings

You can't change distance, and prominence builds slowly, but relevance is something you can fix this week just by filling out a Google Business Profile correctly. Most businesses leave half of it blank.

Feb 8, 20267 min read

Local SEO

Local SEO for Service-Area Businesses That Don't Have a Public Office Address

The setup for a service-area business is different from a standard storefront listing, and getting it wrong is the single most common reason these businesses are invisible in local search.

Dec 22, 20257 min read

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